Ubiquitous PDF: Princess Cruises debuts interactive, PDF-based eBrochures

Princess Cruises has launched what it’s proclaiming as the
industry’s first-ever HREF=’http://www.princess.com/downloads/ebrochures.html’
TARGET=’_NEW’>interactive eBrochures. According to the
company, these PDF-based documents — the first one available
for download (as a 24 MB .ZIP file, after registration)
features its ‘Alaska 2005’ tours — will ‘make researching a
Princess vacation easier than ever with clickable links to
take the reader directly to the information they’re seeking.’
The remainder of its 2005-06 brochures will be posted as interactive
PDFs in the near future.

src=’http://www.planetpdf.com/images/alaskapdf1.jpg’ HEIGHT=’210′ WIDTH=’271′
ALT=’Alaska cruises ebrochure in PDF’ border=’1′ align=’right’> The Alaska
eBrochure offer a clickable table of contents, interactive
deck plans, a built-in search function, custom printing of
selected pages, the ability to zoom in on maps and deck
plans, and direct links to detailed content on its HREF=’http://www.princess.com/’
TARGET=’_NEW’>princess.com Web site.

src=’http://www.planetpdf.com/images/alaskapdf2nav.gif’ width=’493′ height=’332′
alt=’Alaska ebrochure navigation’ border=’1′

Princess notes the following benefits:

  • Navigate Easier — With an active table
    of contents, you can click right to the section you want to
    read about.
  • Access Online Information: By clicking
    on buttons in the eBrochure, you can access online
    information fast.
  • View Deck Plans: Choose a deck plan,
    zoom up close, or click right to more stateroom information
  • Up-to-Date Data: Visiting princess.com
    through the eBrochure gives you access to the most current
  • Built-in Features: Search by keyword or
    zoom in on maps and deck plans using Adobe Reader’s built-in
  • Custom Printing: Print only the pages
    you want, making your planning process fast and focused.
  • Instant Gratification: Start planning
    your escape immediately by downloading your eBrochure right

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About the Author: Kurt Foss

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