Tag: omniture

Adobe buys Omniture: The story beneath the story and what it means for users

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This month we had the opportunity to catch up to Thad McIlroy, editor and founder of ‘The Future of Publishing’, a highly regarded website that monitors news on the digital publishing front and where digital publishing is heading. Thad recently released an in-depth report titled, ‘Adobe’s Designs on Web Analytics: The Omniture Acquisition’ which is available at The Future Of Publishing site.

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PDF content tracking: Could it save the publishing industry?

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Despite tough economic times, Adobe Systems plans to spend almost $2 billion USD buying Omniture, a web-metrics tracking company. In this feature, Don Fluckinger argues that Adobe’s history of canny acquisitions and the potential upside of PDF content tracking mean that the move could take commercial PDF publishing to the next level.

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This week in PDF: Analysis report of proposed Adobe acquisition announced

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This week in PDF has seen an announcement detailing the pending publication of an in-depth analysis report on Adobe’s proposed acquisition of Omniture. The last 7 days have also seen the launch of a free PDF security tool and the monetization of a free PDF creation utility.

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