Quick Response codes (QR codes for short) are a barcoding system used for encoding complex information into a 2 dimensional space. Their popularity increased as a result of QR readers that were built into smart phones and the QR codes versatility Real world examples come in the form of magazine pages, , websites, TV commercials and billboards – aimed at driving traffic to a site or providing important information to increase conversions by embedding them.
As an electronic format PDF can have links to external material but if they are then printed the links are broken. The beauty of QR codes (like PDF) is that they have fidelity in the information that they communicate.
Adding a QR Code to a PDF file for each link on a page, can have great benefits when trying to give the reader links to your website or them more information to reach a conclusion.
The QR Code Generator for Acrobat is a .SWF file that you can add to any PDF page that will create a QR code from any string that you enter into the input field but links are particularly useful.
To add a QR Code link to your PDF file follow these steps:
- Download the QR Code Generator for Acrobat. You only need to do this once.
- Choose Tools > Content > Multimedia and select the SWF tool.
- Drag or double-click to select the area on the page where you want the bar code to appear. The “Insert SWF” dialog box opens.
- Click Browse to find the “AcrobatQRCodeCreator.swf” file that you just downloaded, and then click Open.
- Use the advanced options on the “Insert SWF” dialog box to change the “Enable When:” to “The page containing the content is visible”, and then click OK.
- Click on the QR Code widget to activate it.
- Enter the fully qualified URL for the link you want the QR code to send the user to.
- Save the file.
QR codes were at one stage, touted as the next big thing in digital marketing, and big brands were quick to flock to the new medium. However, QR codes have taken a role as a niche marketing tool, used mostly to enhance consumer information and draw traffic to websites via mobile devices.