PDF Store upgrade enhances online shopping experience

BinaryThing, the parent company of Planet PDF, recently released a major upgrade of its PDF Store (www.pdfstore.com), including a comprehensive redesign of the online retail outlet specializing in purchasing and immediate downloading of Acrobat- and PDF-related plug-ins and products. The new site is intended to provide customers with an enhanced shopping experience.

‘After considerable planning and testing of different online purchasing
processes, and research of optimal Web layouts, we are very pleased with
the final result,’ says Rowan Hanna, PDF Store Manager. ‘While the
all-new site complements our recent site upgrades to Planet PDF,
customer service was — and still is — a critical factor in our online
success. We’ve improved our support and communications network, and PDF
Store will now be able to effectively help and advise thousands of
visitors per month, streamline their business workflows with PDF Store

Among the customer-oriented improvements:

  • Improved layout and navigability (integrates tightly with Planet PDF)
  • Improved product descriptions and information
  • Email address validation for demonstration downloads
  • Improved check-out and payment processes
  • Larger product logos and box shots for all software
  • Interactive shopping cart in the right hand panel of every page
  • Screenshot galleries added to all product pages

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